In fact, the continuous creation of products in line with the environment is one of the bright spots. Consider this case: During the epidemic in 2020, Alipay took the lead in putting executive list the epidemic number growth module on the homepage. Although there are many channels for inquiries, there are still some groups who choose the Alipay platform as the channel to executive list check the number of epidemic cases. At the same time, the upper and lower modules of the epidemic also began to push various news about discounts and price reductions on Taobao, for example. This marketing method not only fits the epidemic environment, but also brings more traffic to Alipay.
Talking about product operation from the perspective of "selling anxiety" Figure 2-2 Click on the real-time tracking page of the pneumonia epidemic on the executive list Alipay homepage Therefore, we can see that environmental + market/industry research can help us in product operation. Starting from the general environment, integrating market size, market executive list share and market penetration is a good way to help operators conduct relevant research! Market size can clearly indicate where the current product is in the industry or market ceiling, taking Douyin as executive list an example. At present, the Douyin short video app is swallowing the short video industry. Data from iMedia Research (iiMedia Consulting) shows that the number of users covered by the short video industry in China.
Continues to expand, and it is expected to reach 722 million in 2020 . Talking about product operation from the perspective of "selling anxiety" Figure 2-3 Number of monthly active users on the Internet in China from early 2018 to early 2019 In the short executive list video industry development analysis report by Fu Dianjun , according to the research data of the mobtech organization, it can be seen that from the beginning of 2018 to the beginning of 2019, the executive list number of monthly active users of the Internet in China has always remained at about 1 billion (Figure 2-3). So no matter how Douyin is iterated and updated, its development in China will be limited to the number of monthly active users on the Internet.